Mobile replaces the ‘YELLOW PAGES’
Phone books were once the only way for potential consumers to search for goods or service. Within the last two decades, desktops and search engines steamrolled the phone book to become the quickest way to find anything, anywhere. Now, however, customers are going straight to their Smart Phones to seek out businesses and products., rendering even desktops and laptops obsolete.
Kevin Surace, Chief Executive Officer of the online app test service Appvance, said, “About a decade ago, every business figured out they had to be on the internet. Now, we’re moving in that same direction for mobile.”
According to Ray Sidney-Smith, owner of W3 Consulting, a marketing and technology firm, “Consumers are going into the app store to try and solve a problem or fill a need.” If your business comes up in their search, you’ll have gained a customer. Without it, you’re losing out on a huge segment of the population that no longer scours through the yellow pages or goes online to find helpful goods and services.
An app can help any small business in any industry because it allows businesses to stay relevant and in constant contact with each of their customers. Investing in an app is worth the money and should be considered an improvement and an investment towards future revenue. The app should to be functional and provide an interaction not available in any other outlet, but without being too busy or hard to navigate. User Interface, and customer relations are keys to have a successful business as well as a successful app.
Services like Mobile App Solutions allow businesses to build their own mobile apps at a fraction of the cost of regular app development. These apps are easy for customers to access and are full of services and functions that make customer interactions easy, convenient and fun. Features like –
Social Media Integration
Mobile Shopping Carts
Mobile Food Ordering
3rd Party Integrations
And much more…
allow the app to stand out as an extension of the business.