• Mobile App Solutions surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.

Which returned a high return on investment?
• 73% – said mobile app, 27% – said mobile website

Which do your customers prefer?
• 81% – said mobile app, 19% – said mobile website

Which is best for getting new customers?
• 75% – said mobile app, 25% – said mobile website

Which is best for repeat customers?
• 86% – said mobile app, 14% – said mobile website

Top reasons for a mobile app?
• 41% – customer loyalty
19% – customer service
15% – increased revenue
10% – improved communication
8% – to stand out
7% – other

Which has higher usage?
• 67% – said mobile app, 43% – said mobile website

Push notification open rates
versus email marketing:
• 97% – push notifications / SMS, 3% – email marketing

Which is most important?
• 10% – said mobile app
9% – said mobile website
81% – said both equally important

The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.

Mobile Websites
• Developed with standard web development tools and technologies.

• Built once and deployed for all devices.

• Typically, but not always, less expensive than app development.

• Publish as a website. Immediate availability

• Viewable with any mobile browser. No distribution required.

• No installation required. Web-based.

• Easily updated and changes are immediate with a browser refresh.

• Can be found through a standard search. Primary website can redirect to a mobile-optimized version when mobile is detected.

Mobile Apps
• Viewable by individuals within the appropriate device.

• Capable of very robust user experiences.

• Superior Graphics – may be stored locally. Effects & animations are limited only by device computing power and memory.

• Unlimited access to hardware functionality. Camera, accelerometer, microphone, GPS, etc.

• When built for distinct operating systems and devices (native code), unique programming languages and software development kits are required. Cross-platform solutions available for deploying to various app stores.

• Built for individual devices and operating systems. May require multiple developers with different proficiencies.

• Typically, but not always, more expensive, especially when multiple devices or operating systems are targeted.

• May require a submission process. Users must download and install prior to use.

• Download and installation required.

• Download and installed from website or marketplace.

• iTunes requires a resubmission process. May require multiple development resources if updates are required for multiple devices and operating systems.

• Easy to charge for apps, using the available app marketplaces.

• Typically found through an app store search or linked to from a website.


Posted on September 15, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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