There is no denying the importance of social media in building and nurturing a community of followers. Benefits are especially evident with the launch of a new product or service or the introduction of a new business to an online community. This impact generated with an initial announcement and marketing strategy however has to be maintained to make it worthwhile in the long run.
The primary limitations of social media lie in how rapidly things change within a community. News feeds to this effect are constantly updating like a flowing river. Hence information or content quickly becomes redundant as the community moves on to the newest most relevant feed. So your posts and updates however frequent or regular could become lost before your followers see them.
One way to combat this is to create your own community, through a dedicated mailing list or better still through a mobile app or mobile website. If you can persuade your social media followers to give you their email details or download a free app, then you can interact with them directly without the disruption or distractions associated with social media. By incentivising or highlighting benefits you could build a community of followers who genuinely want to hear from you and receive updates from your company.
Email marketing or mailing list is considered effective and low cost marketing however this can be incorporated into a mobile app in addition to other successful marketing methods like loyalty coupons, special offers, promotions, click to call etc. The result is a mobile marketing strategy that is effective at driving sales, increasing customer retention and delivering the highest return on investment of any form of marketing.
Added to this is the security and trust and transparency associated with a specific community. Your business is generally unique and the niche that initially attracted your customers is more likely to attract them again if they realise they are part of a community of satisfied consumers. Your objective should be to coordinate all your other marketing strategies so that they all highlight the community within your business and benefits of being a part of it.

For information on how a mobile app can help you create this community and the direct benefits, please contact us directly @ or tel 01273 921 102.


Posted on August 13, 2013, in Uncategorized. Bookmark the permalink. Leave a comment.

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