- Elevator Pitch – An elevator pitch should be interesting and short. You need to grab the person’s attention and hook them immediately. Taking the time to really craft a great elevator pitch can truly make all the difference in selling them a product or service. It’s worth it.
- Community – Thinking local can really pay off. Marketing for the bigger picture is obviously a good thing, but narrowing your strategy down to the local community is more important. Engage yourself with the people in your own neighborhood. Volunteer, offer services or incentives with local charities, participate in community events and leave business cards or coupons at local hangouts. Get to know people in order to find out what they need, and make note of how your business can potentially help them. Take every opportunity you can to get your brand and your message out there.
- Collaboration – Find local business (non-competitive ones) that could benefit from a collaboration and contact them. Using bundle promotions, incentives, coupons and more, you can grow both of your businesses at once. Social media can really help with this one, too. It’ll expand your customer base, build a great relationship with another local businessese and help you branch out.
- Networking – There is no better way to grow your business than to do that yourself out there, networking, communicating. Forming friendships and getting the word out about your business organically is really the best way.
- Public Speaking – Some people aren’t super comfortable with this, but if you are, it can really propel you forward. Appearing at conferences and events, and giving speeches full of useful information will give you a credibility and loyalty you might not get otherwise. It gets easier as you go, too.
- Creating a Buzz – Taking the time to polish up your PR skills is always helpful. You don’t have to hire a firm to do it, either. You can do it all yourself, by working on social media and using services likecom.
- Referrals – Asking for customer referrals is a great idea. For some reason, people can be reluctant to do it, but you shouldn’t be. Most people are happy to give referrals when asked. And it never hurts to add extra incentives via coupons and freebies.
- Building Relationships – Keeping an existing customer is easier than recruiting a new one, believe it or not. Taking the time to establish strong bonds with your existing customers and giving them a reason to be loyal is incredibly important. They must know they can trust you, and that you’re there for them no matter what. Engaging them via email and social media is just the start. Keep lines of communication open, and have excellent customer service at all times.
- Offer Coupons and Incentives. Coupons are useful in recruiting new customers, and incentives are good for retaining them. Everyone wants to save, or to feel that they are getting an exclusive deal. These are easy tools to generate repeat business.
- Giveaways – Another easy way to gain customers who are likely to stick around – Free trials and samples are beloved by everyone for good reason. Why not give them a shot?
Social media has the power to build a brand, but you need to know how to use the right tools in order to reap the benefits. Using social media the right way can mean the difference between making a profit and falling flat.
Here are three successful social media campaigns to look at for inspiration, as they generated pretty big results:
- Sword & Plough, based in Denver, launched a business to recycle military surplus into tote bags. The company had grassroots support when they started, including a $6,500 award from Harvard’s Pitch for Change. The company leveraged this support into a successful and smart social media campaign based primarily on Kickstarter. From there, they went on to record their story for a year on Facebook, Twitter and their blog. They tripled their goal of $20,000 within the first 24 hours. And raised $312,161 from over 1,500 backers by the end of the first month. The key to their success: they started their social media outreach before they launched their Kickstarter, generating excitement and support before they even asked for donations. The company continues to be incredibly successful, recycling over 35,000 pounds of military surplus material, employing a huge network of veterans and maintaining great sales.
- Little Passports, from San Francisco, is worth over $5 million thanks to their incredible social media skills. The company provides products designed to make travel fun for kids. When starting out, the company used their social media outreach mainly on Facebook, starting small and testing to determine interest. Once they had a fine-tuned campaign, they launched a major advertisement campaign on Facebook, and within six months they saw revenues rise from $130,000 to $700,000. They also tripled their customer base.
- Sharpie, the well known and much loved pen/marker company, also used social media to tap a market they knew would respond well to their products: teenagers. Using Twitter, they targeted users who had an interest in music and writing and unleashed the hashtag #Sharpie. They encouraged users to tweet what they used Sharpie for in their creative projects. This campaign raised their followers by 600% and the hashtag went viral.
These are just three success stories of varying companies, big and small, who were able to use social media to their advantage, creating incredible revenues for their business. Using Facebook, Twitter, LinkedIn, Instagram, Pinteres, etc. can create brand awareness, user loyalty and real revenue for your business.
Focus on the three T’s: Tools, Time and Timing and you’ll generate helpful leads and engage the customers you want to connect with. Use simple social media tricks like links and pictures, utilize time blocks for maximum engagement, and streamline your social media campaigns. It’ll make a difference in your outreach as well as your bottom line.
Mobile Apps have changed the way the business world works forever, and it’s easy to see why. No matter what field you’re in, you’ve likely seen how business has changed to reflect the ever-changing mobile industry. Mobile devices make everything more accessible to business owners and customers alike, putting an ease and convenience that wasn’t there before.
Here are 5 trends that successful businesses are following that should help you integrate your company into the mobile world seamlessly.
1. Design and Expand Most creative directors and app developers are developing strategic plans for making sure their apps can be integrated across multiple platforms. It is simply good business to have an app that can be used on a wide variety of platforms and devices.
2. Offer Choice but Selective Executions
It can be easy to have your head turned by the endless possibilities of features and options in your app. But be careful when designing your app not to offer too many bells and whistles at once. Offering choice is important, but if you bog your app down with too much, it can be overwhelming for the user and make functionality and navigation slow.
3. Utilize Analytics
Having a solid data system will help save you time and give you useful information to help analyze your business and increase efficiency and revenue. Take the time to monitor this data, and you’ll begin to see the trends that will help you improve your business every step of the way.
The geography of your users is an important detail in designing mobile applications. Knowing where your base is located can help you in a variety of ways, allowing you to utilize geofencing features in your app and more. You can also track data based on where your clientele is located and track trends going on in various places.
5. Have a Clear Purpose for your Apps
The most successful apps are the ones that are directly usable, that serve a specific function and concentrate on a few basic features that work seamlessly – rather than a huge app that does a million things at once.
Apps are always evolving, and this seems to be the way the trend is moving. Users are looking for functional apps that zero in on a specific feature or use. Enterprising mobile apps that plan strategically and implement these tools are guaranteed to succeed.
Mobile App Solutions is an App development and Mobile marketing company that provides cutting edge, easy-to-use and cost effective mobile apps for businesses. We help businesses build brand loyalty and increase their bottom line by assisting them with the design, build and marketing of their very own app for iPhone, iPad, Android, Windows or Blackberry. Our apps can be managed online without any programming knowledge.
We believe in our vision of connecting businesses to their customers via mobile marketing solutions and differentiate ourselves from the competition with our focus on building relationships through continuous customer care, support and transparency.
The App revolution is here and an increasing number of small business owners are adopting Mobile Apps as part of their marketing. Due to the great value, brand visibility, promotional ability and engagement potential they present, mobile apps are naturally very appealing. The benefits and returns on investment are also very evident and easy to appreciate. These factors all lead to a very lucrative commission structure for sales.
We are looking for sales experts who possess a proven track record with business to business sales. We require confident, well presented and technically savvy individuals. This is an independent contractor position. Not salaried. You will receive a percentage commission based on completed sales. Commission paid per app sale by direct deposit. We estimate 2 – 5 app sales per week. Training and marketing support is provided.
The position is developed for an individual who is adept at:
- Effective Lead generation (support provided)
- Appointment setting with business owners/decision makers
- Conducting demos in person/online (training & support provided)
- Telesales and Email marketing
- Managing a sales portfolio (CRM support)
Digital Sales experience of any kind would be beneficial but not essential as you would be fully trained on our platform. However you MUST be comfortable with and have an interest in relevant technology ie smartphones, apps, websites, content management systems (back ends). You MUST also own an ACTIVE APPLE/ANDROID smartphone to conduct app demos/previews.
Please submit your resume via email. Only serious, dedicated and reliable applicants, who have business to business sales experience, are encouraged to apply.
Email – firstname.lastname@example.org
Telephone – 01273 921 102
1. Brainstorm Once you’ve developed a core idea for your business, begin focusing on the “potentials.” Potential problems, potential needs, potential add-ons for service & product. This helps you map out success beyond the immediate future by predicting where things could go next. It’s always best to look beyond when you’re planning for now.
2. Write It Down Putting together a business plan is key. It means you’re serious and have a documented path. It should include the executive summary, an in-depth company description (including structural info), market analysis, financial projections, and marketing & sales strategies. Templates are a great option for this—Entrepreneur has a free selection, and you can find many online.
3. Find Resources Start-up funds, tools, space, and manpower: every new company has or needs them. Identify all the resources required before diving in. Find a location, when necessary, hire a small crew, and make sure crucial supplies are accounted for. Keep track of every expense, and get a good grasp on what’s tax deductible and what’s not.
4. Market It Set up social media accounts early—it’s the quickest and most inexpensive form of marketing, and you can easily hassle friends & family for likes before you have an established following. But be mindful of your presence. Carve out a marketing plan from the start, and follow through with a front-end website, business cards, launch events, and branding (logos, letterhead, etc.).
5. Figure Out Finances It’s crucial to cover your bases here. Set up your accounts payable, bookkeeping, and taxes as soon as possible. You can run into trouble with your finances—and worse, the IRS—if you don’t have everything straight. Set up your business as a limited liability or an S Corp (depending on the type; research this and get advice if needed), and use bookkeeping software like GoDaddy, Mint or Quickbooks. It may be beneficial to hire someone with payroll and accounting experience to handle your books, and ensure you’re following every tax regulation.
6. Mind the Mundane As the head of a business, you have a lot on your plate, but as mom always said at dinner, “Clear it.” Keeping up on the many moving parts is essential to staying above water. This means regular check-ups on payroll, inventory, social media, human resources, etc. Make a list and stick to it.
7. Keep Reaching Having constant goals encourages continued success and ups motivation. Always keep tabs on competition and request feedback from clients and staff alike. Present actionable challenges for employees to aim for, and reinforce that by setting your own broader goals.
This Christmas, why not bring true festive cheer to your clients, customers,business associates or contacts with a Christmas themed web app or Crimbo App. The Crimbo App, accessible on any mobile device, can be personalised or customised to your exact specification. With a list of features to choose from like –
1) Festive Facts – some interesting and entertaining Christmas trivia.
2) Christmas crackers – Christmas humour
3) Seasons Beatings – Christmas compilations and mixes
4) Image Gallery – embarrassing festive pics of staff or Christmas do
5) Events – details of events over the festive period
6) Business info – include any business information or web links
7) Plus much more….
The app can be accessed via any mobile browser and linked to any sub domain of your choice. It can even be redirected to (from any website), so when a customer visits your website from a mobile device they are automatically transferred to the app. Your recipients can also keep revisiting this app when bookmarked to the homescreen of their mobile device.
You get full unlimited access to an easy to use CMS which allows you to simultaneously create, edit and manage the web app online without any programming knowledge. The app comes with lifetime hosting which means you can recycle content and use the same platform year on year, just like that ol’ Christmas tree up in the attic!
Mobile App Solutions created the “Crimbo” App last year for the same purpose. To try this out, simply type http://www.crimbo.mobappsol.co.uk into your mobile devices’ web browser and this should load the Crimbo App onto your phone’s browser. You can then get access to the App by bookmarking the resulting page onto the home screen of your mobile device.
ONLY SUITABLE FOR MOBILE DEVICES
A Christmas app will ensure that your goodwill is transferred directly to its recipients and enjoyed with no risk of getting lost on a crowded mantelpiece.
For more details including information on how to request a personalised demo and preview, please contact…
App Development and Marketing
t: 01273 921 102
m: 0776 775 5662
Repeat business is certainly one of the best ways to grow any business. Your existing customers can be one of the most reliable sources of revenue. They are more receptive and likely to spend more. In fact up to 33% more than first timers. Here are 3 key steps to ensure that you’ll retain repeat business –
1) Give the customer excellent service. 70% of buying experiences are based on how the customer feels – how they are being treated, and the level of customer service and support they are offered. Go above and beyond for your clients, and they will reward you with repeat business. Make sure they know that you are always there for them, and put them first and foremost.
2) Keep the lines of communication open. Keep in touch with your clients, making sure to collect relevant information from them when necessary, and also providing them with the information they need to continue doing business with you. Keep them abreast of things like special promotions, incentives, deals and more. You can keep the lines of communication open through email lists, blogging, surveys, contests, webinars, social media and more.
3) Thank your customers. – Make sure you always let your customers know how much you appreciate them and their business. A simple thank you is not always enough. Create loyalty and rewards programs and incentives that they can truly benefit from, based on their own needs and wants. Provide them with perks like free samples, vouchers, events and seminars, gifts with purchase, and so on. Let them know you care and that you’ll reward their loyal business. If customers feel good when they do business with you, they’ll be inclined to come back again and again.
Phone books were once the only way for potential consumers to search for goods or service. Within the last two decades, desktops and search engines steamrolled the phone book to become the quickest way to find anything, anywhere. Now, however, customers are going straight to their Smart Phones to seek out businesses and products., rendering even desktops and laptops obsolete.
Kevin Surace, Chief Executive Officer of the online app test service Appvance, said, “About a decade ago, every business figured out they had to be on the internet. Now, we’re moving in that same direction for mobile.”
According to Ray Sidney-Smith, owner of W3 Consulting, a marketing and technology firm, “Consumers are going into the app store to try and solve a problem or fill a need.” If your business comes up in their search, you’ll have gained a customer. Without it, you’re losing out on a huge segment of the population that no longer scours through the yellow pages or goes online to find helpful goods and services.
An app can help any small business in any industry because it allows businesses to stay relevant and in constant contact with each of their customers. Investing in an app is worth the money and should be considered an improvement and an investment towards future revenue. The app should to be functional and provide an interaction not available in any other outlet, but without being too busy or hard to navigate. User Interface, and customer relations are keys to have a successful business as well as a successful app.
Services like Mobile App Solutions allow businesses to build their own mobile apps at a fraction of the cost of regular app development. These apps are easy for customers to access and are full of services and functions that make customer interactions easy, convenient and fun. Features like –
Social Media Integration
Mobile Shopping Carts
Mobile Food Ordering
3rd Party Integrations
And much more…
allow the app to stand out as an extension of the business.
1. Not Making Yourself Known – Customers need to know who you are, what you offer and how it can help them. If they don’t know who you are, they aren’t going to give you their business.
2. Not Connecting – Once you’ve established yourself, and are well-known, you then need to work to connect with your customers. Build trust and a good rapport with your clients. One way of doing this is to show potential clients other small businesses you have worked with to gain their trust.
3. Not Creating Opportunities – Once the customers start arriving, you need to keep them, by creating opportunities for them. This means if you’ve already sold them a product, help them implement & market it to their customers.
4. Not Creating Value –Small businesses need to quickly and easily understand where the return on investment from your product is going to come from. Remember, features tell but benefits sell.
5. Failing to Get Commitments – Sales is all about commitments, which requires having conversations with prospective clients, moving deals ahead. You absolutely must interact with your customers and ask them for gain commitments. One approach that has works is offering complimentary service, advice or even products. This highlights your capabilities, establishes trust and shows you’re serious about winning the deal.
6. Not Gaining a Consensus – Once your service or product is presented you have to show that you can become a part of the decision making process. Be part of the group and be prepared to win big with marketing strategy that will bring in new business.
7. Not Presenting the Right Solution – It is all about selling the right solutions and making the customer see how your product can help them. If they don’t share your vision, it’s all a wash. Buyers will always buy into what they believe is right, so sell your vision. The best way to bring down this barrier is to use other real businesses testimonials!
8. Not Asking Outright for Their Business – Seems like a no brainier, but it can be easy with the right approach! Closing is an integral part of sales – you have to ask the customer for their business. Getting that closing signature is what it’s all about. It may seem awkward at first but when you ask in a way that is mutually beneficial you will win more times than you will fail.